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An innovative, new
multi-level course for the university and in-company sector.
Business Advantage is
the course for tomorrow's business leaders. Based on a unique syllabus that
combines current business theory, business in practice and business skills -
all presented using authentic, expert input - the course contains specific
business-related outcomes that make the material highly relevant and
engaging.Leading organisations featured in the series include: IKEA, Unilever,
Nokia and Havaianas - to name but a few. All three levels include input from
the Cambridge Judge Business School, University of Cambridge.In addition, each
Student's Book comes with a free DVD of video case studies looking at even more
companies.Thanks to the innovative Theory-Practice-Skills approach and the
substantial input into the lessons and activities from the world of business,
success starts with Business Advantage.
Key features
·
Several leading
business schools and institutions have contributed to the course, providing
fascinating content and giving Business Advantage a credible, authentic stamp.
·
Business Advantage is
Corpus and particularly CANBEC-informed and CLC-informed, making it the first
business course to offer a link to a spoken business English corpus.
·
Based on a modular
approach containing short, discrete units, Business Advantage allows the
trainer to customise the materials according to their student's needs.
·
The course is mapped
to the Common European Framework with a set of competencies matched to the
world of business English. This is the first course in this sector to
comprehensively develop a set of specific business-related competencies and
outcomes.
·
The dynamic web
support offers new and updated activities which give students a fresh, dynamic
approach to the learning process.